According to the Sunday Times the Muslim market remains Britain’s biggest untapped niche market. In fact, the Global Muslim Market is fast generating interest across the entire world. The Muslim community’s value to Britain’s GDP is in excess of £31 billion, and worldwide in excess of $2.1 trillion.
This is not limited to just the consumer market only; charities are also recognising the need to diversify their target audiences and funding streams. Especially as Muslims are recognised as amongst the largest donor community in the UK. According to statistics and reports, Muslims donate on average twice as much per year as other faith communities.
Although in the UK Muslims represent around just 3% of the population, their consumer and donation profile are amongst the largest and fastest growing. Many of the largest brands and charities are moving to gain a slice of the lucrative Muslim market, both here and across Europe.
Yet to effectively engage the Muslim consumer and donor requires an understanding of the faith, culture, and sensitivities that drive this community. Kube Squared are experts of the Muslim audience; we have provided support to businesses, charities, community groups, the public sector and numerous organisations, enabling them to gain access to their respective client base. We can provide support on how to position your brand to reflect the values Muslims cherish and define the USP of your product or service, towards the integrity and trust Muslim consumers expect.